INTARC blog
Measuring app ads on real revenue
Plain guides to measuring app ads for subscription app studios: why the dashboards disagree, what break-even really is, and how to tell what your ads add.
By the INTARC team. Follow new articles by RSS.
· 9 min read
SKAdNetwork 4 for subscription apps: what your ad dashboards can and can't see
How SKAdNetwork 4's windows, coarse values and privacy tiers blur trial payments and hide renewals, and what to measure from store revenue instead.
· 9 min read
How to calculate LTV for a subscription app: trials, renewals and store fees
Build subscription app LTV from weekly cohorts, after store fees, refunds and tax, project young cohorts with a range, and turn it into a CPI ceiling.
· 9 min read
Weekly vs annual subscriptions: what your plan mix does to ad payback
Annual plans pay up front, weekly plans over months. How plan mix changes early ROAS, refunds, store fees and cash flow, and how to compare campaigns.
· 9 min read
3-day, 7-day or no free trial: how trial length changes ad measurement
A 3-day, 7-day or no free trial moves the first payment in or out of Meta's and SKAdNetwork's windows. How to read campaigns and test trials fairly.
· 9 min read
Why Meta Ads Manager and RevenueCat never match, and which number to trust
Ads Manager and RevenueCat count different events, on different days, in different money. Why they never match, and which to trust for each decision.
· 9 min read
Break-even ROAS for subscription apps: the formula with store fees
How to work out break-even ROAS with store fees, VAT and ad levies, a worked 15% vs 30% example, and why day-7 targets mislead for subscription apps.
· 9 min read
How to measure what your app ads really add, without an MMP
Measure what your app ads add on top of organic, without an MMP: a baseline from days without ads, on/off tests, geo holdouts and Meta Conversion Lift.