About 15 minutes to connect. Ten seconds to read.
The weekly profit check for app studios that buy users.
What each app really keeps after fees, ads, costs and tax, and the weeks of ad spend that won't pay back. Read-only keys; nothing is ever written to your accounts.
Net profit13 Sep – 10 Oct
$87,950
after fees, ads, costs and tax · October lands at $94,000 ± $8,000
| Gross revenue | 412,860 |
| Store fees 15% | (61,930) |
| Ad spend | (181,660) |
| Cost to serve | (40,870) |
| Fixed & tools | (19,820) |
| Tax provision 19% | (20,630) |
| Net profit | 87,950 |
Profit hidingranked by what it costs you
$58,900a month · 4 places · 4 apps
 | Cohorts won't pay backPayback | $24,300 | Cut |
 | Ad prices up everywhereMarket | $14,800 | Hold |
 | Paywall converting worsePaywall | $12,600 | Fix |
 | Cost to serve risingCosts | $7,200 | Check |
+$11,400/mo recovered since the creative swap